Hang’s Next-Generation Loyalty Platform Will Power E-Commerce Giant Flipkart’s New Program

Customer loyalty is undergoing a revolution. The days of money-losing, one-size-fits-all rewards programs are behind us. Modern brands are building gamified, personalized, and web3-enabled programs that both drive revenue and excite & delight customers, creating more value for everyone involved.

Walmart-owned e-commerce powerhouse Flipkart, a company with hundreds of millions of customers and which continually sets a high standard for innovation, is a brand leading the charge in this movement.

Alongside Polygon Labs, we are excited to announce that Hang’s platform will power Flipkart’s first-of-its-kind loyalty program, FireDrops 2.0.

FireDrops 2.0 exemplifies the power and strength of Hang’s platform to transform how brands and customers interact with each other. FireDrops 2.0 is unlike what most customers imagine when they think of traditional loyalty programs, spanning personalized games, quests, rewards exclusive access, discounts, and more.

For brands, Hang makes it simple to integrate third-party rewards and facilitate value-added partnerships with other companies, all at a fraction of the time and cost.

Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart, expressed the significance of this collaboration, stating, “By integrating web3 and NFTs into brand loyalty programs, we are revolutionising brand marketing, storytelling, and customer engagement.

As India’s homegrown e-commerce marketplace which is constantly innovating, we recognize the value of customer loyalty and more importantly, the emerging space of web3 loyalty. We are excited to collaborate with one of the best in the space for this innovative brand-first rewards and loyalty program.”

If you’re interested in checking out FireDrops 2.0, sign up at the waitlist here.

FireDrops 2.0 is just the beginning for Hang, and this year we look forward to working with more innovative brands across all sorts of industries to launch their next generation loyalty programs on Hang’s platform.

We’re excited to be powering this paradigm shift and we would love to work with brands looking to create more engaging, personalized, and community-driven experiences.

If you’re interested in building a program with Hang, get in touch with us here!